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Predictive Attribution 

How we showed a professional education provider that 80% of their monthly revenue was attributable to marketing

Summary
  • A professional education provider wanted defendable proof of what was truly driving their revenue.
     

  • We create an AI model that linked revenue to channel activity and external drivers, accounting for hard-to-quantify factors like product demand, seasonality, and upper-funnel impressions.
     

  • In one month, we found that ~80% of revenue was attributable to marketing.

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