Client:
Confidential Educational E-commerce Client
Education E-commerce
Industry:
Challenge:
The client needed to enhance their use of data and digital marketing to improve their business outcomes. While monthly insight reports are invaluable for digital transformation, the client required more structured management of recommendations and insights to drive impactful changes.
Solution:
We provided monthly insight reports that, while straightforward, played a crucial role in educating the client and developing new strategies and approaches based on the data-driven insights we generated. We also implemented a full process to manage and act upon the various recommendations derived from our data analysis.
Implementation:
1.
Delivered comprehensive monthly insight reports that informed the client of key trends and opportunities.
2.
Identified that the client’s business was highly cyclical with specific deadlines for course registrations, but observed that paid media budgeting was not paced appropriately.
3.
Implemented changes to budget pacing in paid media, ensuring the budget was allocated efficiently during peak promotional periods.
4.
Utilized our proprietary attribution modeling to analyze all website activity, identifying main drivers of performance.
Demand Cycle Missed by the Client Paid Media Budget Allocation
Paid Media Traffic Shift Following the Disclosed Recommended Budget Plan
results:
Incremental revenue Increase:
The adjustment in budget pacing led to a $1.6 million incremental increase in revenue during one of the major promotional periods. With four such periods a year, this could translate to an estimated $6 million increase in annual revenue.
Incremental Revenue Increase Following the Disclosed Budget Strategy Over One Promotional Period
Project 1 Year Revenue Increase after Implementing the Disclosed Recommended Strategy
Strategic Improvements:
The client developed new strategies and approaches based on the insights from our reports, enhancing their overall digital marketing efforts.
enhanced Data Utilization:
By leveraging our detailed insights and structured process, the client was able to make more informed decisions and improve their marketing efficiency.
Before Disclosed
After Disclosed
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Company Number: 10178386