Value in Plain Sight
Your marketing data holds more value than your reports reveal. Our data capabilities become yours, helping you uncover overlooked audiences, see what helps customers convert, prove marketing's impact and spot where demand is heading. Then we help you act on it.
OUR SERVICES
Good data should change what you do
Most reporting tells you what happened. Far less tells you why it mattered or what to do next.
KNOW
We use AI to uncover hidden customer segments: what they care about, what they need, how they decide and which audiences are overlooked or left unmeasured.
PROVE & IMPROVE
Measure marketing's contribution, not just activity or engagement. We test what genuinely creates demand and changes commercial outcomes, so you know what to invest in, improve or stop.
PREDICT
Forecast where demand is heading and identify the audiences most likely to convert. See what is coming early enough to change spend, targeting and timing.
"Thanks to your work, we can use data to answer so many more strategic questions."
Social Media Marketing Manager
Global Asset Manager
+34%
More orders than expected against a modelled counterfactual over three months.
Financial Services Educator
“I’m impressed that your team managed to find such clear opportunities in the patchy data.”
Head of Digital and Marketing Technology
Global Asset Manager
“Thanks to your innovative models, our team have made continuous and meaningful progress.”
Marketing Strategy Director
Financial Services Educator
+59%
More users engaged with website content by year-end.
Global Asset Manager
“The forecasting is amazing and a huge leap forward for us in our approach to data driven marketing.”
CMO
Financial Services Indicator
"We had no idea our advertising spend was having such an impact on demand."
Commercial Leadership
Online Retailer
$270k
Incremental revenue proven through a controlled geographical experiment.
Financial Services Educator
“Thank you for finding an alternative for this. We really couldn't have done it without your expertise.”
Vice President, Global Digital
Global Asset Manager
CASE STUDIES
What changes when we look closer?
Sometimes the evidence confirms what you suspected. Sometimes it changes the decision entirely. Here are three examples.
Problem
Broad student segments did not show when a potential candidate was actually most likely to consider a qualification.
What We Did
We analysed more than 75,000 public professional profiles, comparing education and career paths to identify four audience pathways.
Outcome
Registration became less common beyond the early-career window. The findings supported reaching students earlier, while the decision was still open.
Problem
Our client could see revenue attributed to branded search, but not whether more spend would generated additional sales.
What We Did
We ran a geographical experiment and compared treatment-market revenue with a counterfactual baseline.
Outcome
The test recorded $4.128m versus $3.859 expected: $269k in incremental revenue, approximately 7%. The method became a repeatable way to test investment decisions.
Problem
Our client had targets and past performance, but no independent view of where registrations were heading.
What We Did
We combined first-time visits, search interest and deadline patterns into rolling forecasts, then checked and refined their accuracy.
Outcome
Demand visible six months ahead had barely shifted by three months out. The forecast helped teams to see how early they needed to intervene.
More thinking on measurement and what it means for marketers.
On Substack soon.
COMPANY DETAILS
Disclosed Ltd.
Company Number: 10178386
Trading Address: Colechurch House, 1 London Bridge Walk, London SE1 2SX
Registered Address: 13t Queensway House, Middlesbrough, TS3 8TF
@2026 Disclosed Ltd. All Rights reserved.